design+strategies

Gianluca carella

PhD in Design with a Product Service System Design and Management Engineering background. His research focuses on how design can support companies in creating innovation, understanding how to overcome the barriers that companies may face in adopting design (thinking). At the same time, he is working on projects that deal with entrepreneurship, supporting start-ups in combining the design and the business binomial, highlighting the role and the value that design can have for them. Actually, he is a postdoctoral researcher in the Department of Design of Politecnico di Milano where he is involved in European research projects (Horizon Europe, Horizon 2020, Interreg, Erasmus+) and Applied research projects. Gianluca is also a Research Affiliate at MIT (Massachusetts Institute of Technology) where he is conducting research and developing initiatives that can cross over between POLIMI and MIT. He is part of the delegation "Design&Entrepreneurship" from the Dean of the School of Design and one of the directors of the Observatory "Design Thinking for Business" from Osservatori Digital Innovation.
His main streams of research are Design Thinking, Strategic Design, Service Design, Design Management and Entrepreneurship. Gianluca is teaching subjects related to his research activity in the School of Design – Politecnico di Milano, in POLI.Design Consortium and in GSOM (Polimi Graduate School Of Management).

Gianluca's projects

Understanding the role of design within technology start-ups.

This observatory aims to bring together a group of companies willing to exchange views on the recent evolutions of Design Thinking

Application of a human-centred approach to develop creative skills for the use of new digital technologies.

Tools and methods for a start-up contest with the aim of enhancing creativity and entrepreneurship.

Support the cross-fertilization process between traditional business and cultural-creative industries.

Empower FET researchers to understand the value of the technology developed through new tools and methods.