PhD in Design with a background in Product Service System Design and Management Engineering. His research is focusing on how design can support companies in creating innovation, understanding how to overcome the barriers that companies may face in adopting design thinking. At the same time, he is working on projects that deal with entrepreneurship, supporting start-ups in combining the design and the business binomial, and understanding the role of design inside technology start-ups. Actually, he is a postdoctoral researcher in the Department of Design of Politecnico di Milano where he is involved in European research projects (Horizon Europe, Horizon 2020, Interreg, Erasmus+) and Applied research projects. His main streams of research are Design Thinking, Strategic Design, Service Design, Design Management and Entrepreneurship. In the last years, Gianluca is teaching subjects related to his research activity in the School of Design – Politecnico di Milano, in POLI.Design Consortium and in GSOM (Polimi Graduate School Of Management).