design+strategies

Gianluca carella

PhD in Design with a Product Service System Design and Management Engineering background. His research focuses on how design can support companies in creating innovation, understanding how to overcome the barriers that companies may face in adopting design (thinking). At the same time, he is working on projects that deal with entrepreneurship, supporting start-ups in combining the design and the business binomial, highlighting the role and the value that design can have for them. Actually, he is a postdoctoral researcher in the Department of Design of Politecnico di Milano where he is involved in European research projects (Horizon Europe, Horizon 2020, Interreg, Erasmus+) and Applied research projects. Gianluca is also a Research Affiliate at MIT (Massachusetts Institute of Technology) where he is conducting research and developing initiatives that can cross over between POLIMI and MIT. He is part of the delegation "Design&Entrepreneurship" from the Dean of the School of Design and one of the directors of the Observatory "Design Thinking for Business" from Osservatori Digital Innovation.
His main streams of research are Design Thinking, Strategic Design, Service Design, Design Management and Entrepreneurship. Gianluca is teaching subjects related to his research activity in the School of Design – Politecnico di Milano, in POLI.Design Consortium and in GSOM (Polimi Graduate School Of Management).

Gianluca's projects

Research and curatorial project that celebrates Italy's most iconic brands.

Introduce the new dynamics of digital services to meet the needs of users and unlock business potential.

European network for the development of new business ideas and a contest matching investor and startuppers.

Design capability building in the company through a learning by doing process

Provide the cultural and technical bases to define and manage innovation processes in the products and services fields.

Development of future scenarios for the domestic and mechanics field, identifying the related professional figures for the future.