How to exploit a new technology to offer a product that brings value to the market, the company and the end-user? Technology-driven companies excel at defining feasible and sustainable solutions, but very often struggle to offer products that are also desirable and meet the real needs of the market and the user. In these cases, the introduction of the design approach right from the research phase helps in considering the implications that the new technology may have on the market, understanding which product / service can be designed and in which characteristics to be easily used by the end user.
• Design in Organization
• Strategic Design
• Design Thinking
• Service Design
The main objective of the project is to foster the design approach and culture in the company, transferring Metadesign and Design Thinking methodology through quali-quantitative tools and side-by-side support from a team of design researchers on an ongoing real project. The guided method used during the project contributes to creating shared knowledge and unbiased outputs, fostering various knowledge and stimulating collaboration between departments that have never worked together on the whole research and development process.
