The project is part of the journey the company is taking to include design in its routine. The aim is to enable various corporate stakeholders to understand the value that design can assume and the benefits it can bring in terms of business.
• Design in Organization
• Design Thinking
• Service Design
• Envisioning
The aim is to provide advanced theoretical and practical knowledge about design thinking and User Experience Design in its historical evolution. Moreover, participants learn and share good practices for the management and evaluation of the impact of design on projects of technological and digital innovation (Strategic Design, Design Management, Service Design). The contents are developed to push businesses to start innovating, creating and measuring new digital strategies.
The course is a mix of theoretical lectures, group exercises and the development of a project with a real client. Each key topic of the course is delivered through theoretical lectures and explored in depth with additional literature resources. Subsequently, the participants must concretely apply what they have learn in small groups.
