Divided in four categories: “Food & Tourism”; “No profit”; “Creativity & Design”; “Industrial”, Liguria Crea Impresa core activity is a three days “Design Thinking” workshop in Wylab; a full immersion during which tutors of great experience, coming from D+S – Politecnico di Milano, help participants understand if their concept can generate business and how to develop their idea in order to be presented in front of possible investors. The best ideas, one for each category, won three months of tutoring and incubation within Wylab.
• Cross-Fertilization
• Design in Organization
• Strategic Design
• Design Thinking
The main objective of Liguria Crea Impresa is to help young startuppers understand the potential of their ideas and to develop those with the best business possibilities. It is therefore important to provide them with expert advice and the opportunity to develop the best ideas. In addition to theoretical concepts for idea development, participants were provided with presentation techniques to be able to participate in contests with investors.
We have trained an audience of potential start-up entrepreneurial bases, creating formative contents that are useful for understanding and defining innovative business models. D+S and Wylab guided the participants in exploring their concepts, assisting them in defining the key elements of different business ideas, identifying potentialities and entrepreneurial opportunities, and forming them through lessons and workshops.
