design+strategies

Francesco Zurlo

Francesco Zurlo, Ph.D., is Dean of the School of Design of Politecnico di Milano. He is full professor of Industrial Design. His research interests are concentrated in strategic, systematic and creative research through design, focusing to the impact of business innovations and human flourishing. Professor Zurlo is the Director of the Design + Strategies research group, he is a member of the scientific committee of the Observatory of Design Thinking for Business of the School of Management of Politecnico di Milano, and of ADI Index (the most important organization for assessing the best design in Italy).
He is the director of the Executive Master in Design Strategy and System Innovation, and co-director of the Master in Strategic Design and Furniture Design of POLI.design. He is author of numerous international publications about strategic design, design-driven innovation, design for organization.

francesco's projects

Design capability building in the company through a learning by doing process

Redefining the meaning of the house in the future, identifying related scenarios and concepts.

Envisioning the meaning of comfortable living at home in Europe, identifying related scenarios and product concepts.

Training activities to promote design culture in an upholstered Chinese company

Development of future scenarios for the domestic and mechanics field, identifying the related professional figures for the future.

This observatory aims to bring together a group of companies willing to exchange views on the recent evolutions of Design Thinking