The course is a unique journey, aimed at developing capabilities and skills to be handle design-driven innovation, to manage design-related trade-offs, to mould scenarios of innovation and configure new product-service systems and business models.
• Strategic Design
• Service Design
• Envisioning
• Design in Organization
• Design for Sustainability Transition
In the last 20 years, Design has been considered a strategic mean able to create innovation leaderships, unique positioning, competitive advantages of worldwide leading global companies. In this course, design is approached: i) with a strategic worth (not just technical), where it informs the organization strategic path and the value creation dynamics; ii) related to a product-service system (and not only tangible offering), where the integration between tangible and intangible offering contribute to create value and differentiation; iii) as a set of cognitive and visualization tools useful to conceive and visualize business model innovations. More specifically, the course aims at enabling student to: