design+strategies

Yasuyuki Hayama

Strategic designer and PhD candidate in Politecnico di Milano, Department of Design. The PhD research activity focus on the role of design in innovation process within organization, specifically the roles and characteristics of design narratives and storytelling to boost designerly way of innovation process from interdisciprinaly points of view. With a background on innovation management and strategic design, he has built his experience on applying and developing design practices that can support design strategies and innovation projects. At the same time he works as a strategic designer for AXIS Inc, a Japanese design and media company to support international companies aspiring design innovation projects and entrepreneurs driving market creation leveraging design competencies. As a researcher and a tutor, he is sincerely and passionately engaging on collaborative research projects with international team members and on several educational courses in global settings.