The project between social cooperative Universes in Udine and Design + Strategies in Politecnico di Milano aims to support the cooperative in the development process of services and improve the quality and effectiveness in communicating their values. Universiis is a non-profit organization that manages services and facilities in the field of health and care in three different areas: the elderly (RSA), minor and disabled people. The design research team is involving the organisations in the whole design process in order to facilitate both the design-driven innovation and human-centerered process.
• Design for Sustainability Transition
• Cross-Fertilization
• Envisioning
• Service Design
The main objective of the project can be summarised in a main research question: How to use R&D to support innovation in service offering and efficiency of value communication? From this question, others emerged that allowed the facilitation of the main objective and its achievement. These are: How to involve different actors (especially the operators in the structure) in the process of improving the quality of services for final users (mainly the elderly people)? What is the strategy to rebuild the communication system of Universiis to support and to maintain the engagement in the future, even without designers’ intervention in the future?
Analysis and proposal of new design scenarios for the improvement of services within the structures Universiis; Field analysis of two structures within the cooperative Universiis at Seriate; Develop tools for co-designing with guests and operators; Prototype co-design tools using a process of “gamification” as a technique for improving the experience. Identify ways and effective communication tools and innovative values of Universiis; Activities in the field of quality support growth of the communication of the distinctive values of Universiis.
