This course aims to provide students with foundational knowledge and practical tools for developing innovation strategies in the design and development of digital solutions in business corporates.
• Strategic Design
• Innovation driven
• Management
• Design in organization
• Cross-fertilization with creative industries
This course provides students with a comprehensive understanding of innovation processes and strategies: technology-driven, market-driven, and design-driven, both in theory and practice. It explores the unique characteristics of digital businesses and equips students with methods and toolkits to define and develop innovative solutions that integrate digital and physical experiences in response to evolving user needs.