The main research objective of this work is to compare and map the Cultural and Creative Industries (CCI) in Europe and worldwide in order to establish a roadmap for building a new Creative Centre in a specific context. Based on a previous research, this study has been developed through integrating both qualitative and quantitative research methods and tools. A plan of activities has been proposed, as following: 1) identifying criteria to build an assessment tool, 2) collecting data through the case study, 3) clustering through applying the assessment tool to analysing data and, 4) Interpreting the analysis results and presenting conclusions.
From benchmark research, some findings and conclusions have been identified as inspirations for building the Creative Centre. In particular, Service Centre has been shown as a promising organisational typology in CCI. And integrating services to companies and services to final users has been identified as an emerging trend as well. It’s important to mention that organisational typology should not limit the development of a Cultural and Creative centre covering different sectors. Finally, it is crucial to build a unique value proposition and transform it into a strong brand identity.