Nowadays, organisations have to face numerous multifaceted changes and phenomena in the market: in recent years, social and political events, environmental and economic issues and technological innovations have radically transformed the market and user needs globally, at a rapid pace. Organisations need to become more flexible and must have a strategic approach to tackle these changes. Strategic Design can play a fundamental role in supporting them through methods and tools that helps firstly to conduct an as-is analysis of the market, the competitors, and the actual strategy of the company; then to define a new strategy that enables the implementation of a new vision and a new offering, leading to a competitive advantage.