Starting from the identification of a need and arriving at the verification of the validity of the business model underlying the entrepreneurial idea, the course will accompany the student to the identification of the success factors that will enable the new idea to establish itself on the market. The course alternates moments of frontal lectures with moments of discussion and in-depth analysis. Moreover, students will be able to interact and compare themselves with new entrepreneurs who will transfer their experience in business creation. At the end of the course, participants will be able to present their idea through an effective Elevator Pitch.